People Don’t Pay Attention to Boring Things

  • There is no such thing as multitasking-the brain can only process one attention-getting thing at a time
  • We learn better when we start with large concepts and then move into details
  • Emotional content helps us learn and remember better

You can only really concentrate for 10 minutes at a time, without a break:

  • Start with general concept, 1 minute or less
  • Reinforce with examples
  • End with (or start next topic) with emotional hook to serve as the brain rest period

(source: John Medina)